1. Core Privacy Principles
AAJIVA respects the privacy of every individual who visits our digital sanctuary. We adhere strictly to the fundamental principles of lawful purpose, transparency, data minimization, accuracy, and storage limitation as mandated by India's Digital Personal Data Protection Act, 2023. We do not sell, rent, or lease our customer registers to any commercial data brokers.
2. Personal Data We Collect
When you interact with our platform, we may gather the following categories of data:
- Contact & Identity Details: Full name, shipping/billing address, pincode, state, active mobile phone number, and email address for order fulfillment.
- Transactional Records: Order identification numbers, purchased items, sizing preferences, billing totals, and voucher codes used.
- Device & Behavioral Telemetry: IP address, browser type, device screen resolution, operating system, and pages viewed to optimize loading speeds and user experience.
- Customer Concierge Logs: Inquiries sent via our WhatsApp concierge (+91 8796337555) or email to resolve ring sizing, custom engraving, or shipment tracking.
3. Purpose of Processing
We process your personal information strictly for the following purposes:
- Generating GST-compliant tax invoices under M/s Sharda Jewellers & Gems.
- Dispatching packages via insured national courier networks (Delhivery, Shiprocket, Bluedart).
- Sending automated WhatsApp/SMS dispatch alerts with live tracking links.
- Conducting telephone/OTP verification for Cash on Delivery (COD) security.
- Providing lifetime ultrasonic cleaning and hallmark authentication services at our Indirapuram showroom.
4. Payment & Financial Security
We do NOT store or process your sensitive banking credentials, Credit/Debit card numbers, CVVs, or NetBanking passwords on our servers.
All online monetary settlements are handled through RBI-licensed payment aggregators (e.g., Razorpay, Cashfree) adhering to PCI-DSS Level 1 certification. All communication is encrypted via 256-bit Transport Layer Security (TLS 1.3). Tokenized credentials remain securely vaulted within the respective banking infrastructure.
6. Third-Party Disclosures
We share data solely with authorized third parties strictly on a need-to-know basis to fulfill your purchase:
- Logistics Partners: Only shipping address, recipient name, and contact number are transmitted to generate air waybills.
- Statutory Authorities: Disclosed only if mandated by valid court orders or government investigative bodies under applicable Indian statutes.
7. Data Retention & Erasure
We retain transaction records and tax invoices for a mandatory period of 8 years to comply with the Indian Income Tax Act and GST regulations. Marketing communication data is expunged or anonymized immediately upon receiving an unsubscribe request from the user.
8. Your Rights Under DPDP Act
As a data principal under Indian law, you are entitled to:
- Right to Summary: Request an itemized summary of your personal data processed by AAJIVA.
- Right to Correction: Request immediate rectification of outdated shipping addresses or contact numbers.
- Right to Erasure: Request the deletion of non-statutory personal data.
- Right to Nominate: Nominate an individual to exercise privacy rights in case of death or incapacity.
9. Data Protection Officer & Redressal
To exercise any of your statutory privacy rights, please direct your correspondence to:
Designated Privacy Officer: Compliance Cell, Aajiva
Physical Address: Shop No. 48, Express Garden, Vaibhav Khand, Indirapuram, Ghaziabad, UP - 201014
Email: privacy@aajiva.com / care@aajiva.com
Response Time: Within 7 working days.